It's widely known that some of the most important marketing efforts should appear on sites other than your own.
You'll need to make sure you're doing everything you can to fully optimize and market your site and business.
Offsite Marketing SEO techniques are designed to encourage other website owners to link back "backlink" to your site while offline marketing techniques are
designed to capture the attention of people who are in your target market, but don’t
necessarily think to look online for your product.
Offsite Marketing:
Over and above hiring us to help you, here are a few things you can do to improve your offsite and offline marketing.
1. Setup your site’s blog to ping blog directories like Technorati or BlogSearch whenever you post.
2. Write articles on topics that are of interest to your target market, and publish them on relevant article directories such as Lady Pens.
3. Contact the owner of an information website and offer to write content (articles or blog posts, for example) for her site. Information site owners are always looking for content.
4. Join message boards where your target market hangs out online and spend time getting to know, like and trust the members. If allowed by the site’s policies,
include your site link in your signature and/or profile.
5. Be a guest speaker at online conferences and in podcasts or online radio shows that cater to your target market. This will help position you as an expert in the minds of your customers.
6. Find blogs that target your customers and that are related to your industry. Then make meaningful comments on the blog.
7. Write press releases about newsworthy events related to your business and submit
them to PR distributors and local media.
Offline Marketing
8. Design and print business cards. Take them everyone and give them to everyone.
9. Leave brochures and business cards in places where your target market will see them. For example, if you sell baby slings, ask your obstetrician and pediatrician
if you can leave information about your carriers in their waiting rooms.
10. When possible, use your stuff in public. If you make party favors, use your own stuff at your kids birthday party. Invite everyone. If you sell adorable cloth
diapers, make sure your baby is wearing your best work when you’re out and about. See what I’m getting at?
11. If your target market is other businesses, join the local chamber of commerce. If your target market is moms of babies, join clubs like La Leche League or your
local playgroup.
12. Place advertisements in local Thrifty Nickel type publications.
13. Contact local complementary businesses about joint ventures. Perhaps if you can get some of your products in their store – with your labels, which include your website address – you can win over a few more customers. In return, you could direct local customers to the join venture partners store, on your website.
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